Google Business Listing Secrets – Picking the Right Keywords for Categories

Since April 2009 Google has been serving local listings in its search engine results pages. Although the layout has changed a bit and the number of business listings it provides has varied, what has remained consistent is a local Google map and listing of local businesses that are relevant to the keywords entered by the individual searching on Google.

For local small businesses this has been Buy Google Reviews a tremendous boost when it comes to competing with large national franchises since it gives precedent to the small business in local markets. And the price is right, too! Google provides a business listing to small businesses for absolutely no charge. However it is important that the small business know a few key points so that it leverages its business listing to the fullest.

One of the most important factors to a successful business listing is choosing the right categories for which your business appears in the local search results. To date, Google allows businesses to choose five (5) categories. One of the categories must be a current Google category, and the other four (4) can be categories that you choose for your listing.

The categories typically correspond to keyword phrases that an individual searching for your type of business would enter as a search term. For instance, if you are a plumber, typical keywords that someone searching for your business might use would be “plumber” or “plumbing.” To determine the existing Google category all you need to do is start typing the keyword in the Category section of the Google Business Listing (called Google Places) and Google will automatically suggest keyword terms that are relevant to your business. Just pick the one that suits your business best. That satisfies their requirement for using one of their existing categories. Now the other four (4) are up to you…and it’s important that you get this right as it can mean the difference between receiving multiple leads for your small business…or none at all.

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